A Letter From the Founder

To whoever is reading this,


I didn’t start AVINITI to build a brand — I started it because I was tired of watching people live disconnected from themselves. I’ve been there. Numb. Distracted. Unsure. After COVID, I began my own journey of self-mastery — not to impress anyone, but because I knew I needed to evolve. As I started leveling up physically, mentally, and spiritually, I realized others were on that same path… just doing it alone.


AVINITI was born to change that.


This isn’t a networking group for rich people. It’s not a highlight reel. It’s a hub — for anyone who wants to figure out what they truly want in life, and pursue it with clarity, discipline, and support. A space where growth is the culture, not the exception.


I care about this more than anything else I’ve done. Because this is my legacy. I want AVINITI to be a blueprint for freedom — the kind of freedom that comes from knowing who you are, being surrounded by people on the same mission, and waking up every day with purpose.


If you’re here, you’re part of that. So Thank you.


— Bijan Dorsey

Founder, AVINITI

Be Part Of AVINITI

The Origin

AVINITI didn’t start as a company. It started as a realization.

After COVID hit, I was forced into stillness — like a lot of people. But instead of filling the silence with distractions, I started asking better questions. Who am I becoming? What does a meaningful life look like? And why is everyone around me so disconnected — from themselves, from purpose, from real community?


That’s when my personal journey of self-mastery began. One discipline at a time. Gym. Nutrition. Reading. Mindset. Cleaning up my habits. Sharpening my vision. And over time, I started to notice: I wasn’t the only one looking for more.


There were others like me — regular people, not trust fund babies or corporate sharks — who wanted to live intentionally. Who wanted clarity in a world built to distract them. Who didn’t want to chase success just to end up feeling alone.


So I created AVINITI.

Not as a brand. Not as a cash grab. But as a central hub — a home base for those on the same path. A movement where purpose-driven individuals could connect, challenge themselves, and become the best version of who they were meant to be. Together.

AVINITI was born to bridge the gap.

Between isolation and community.

Between who you are and who you’re becoming.

No gatekeeping. No fluff. No fake motivation.

Just a blueprint — and a tribe — for building your life with intention.

This is where the journey starts.

What We’re Building

  • The Wellness Center (AVINITI HQ)

    The future home of AVINITI is a physical space in either Miami or Los Angeles — a high-end wellness sanctuary built for transformation. It’s not just a gym. It’ll have hot yoga rooms, recovery lounges, nutrition cafes, coworking areas, and a lounge space for deep connection and creativity. Every corner of it will be designed to make people feel something real the moment they walk in.

  • The App & Online Community

    Not everyone can be in the same city — so we’re building the AVINITI app to connect our tribe globally. Challenges, content, accountability systems, tools, and forums — everything in one digital ecosystem that keeps you locked in, no matter where you are.

  • Retreats, Events & Global Chapters

    From beach meetups to full-scale retreats, we’re creating experiences that pull people away from the noise and back into their purpose. As AVINITI expands, we’ll plant chapters in cities around the world — each led by people who live the mission and carry the movement forward.

  • Mastery in Every Area of Life

    This isn’t just about looking better or working harder. AVINITI is about becoming who you were meant to be. That means your body, mind, relationships, money, and spirit. We’re building a full-stack support system to help people evolve in every area — for real.
AVINITI Timeline

June 2023

AVINITI sparked from a deep late-night conversation about purpose and direction.

August 2023

First clothing drop launched with a full AVINITI photoshoot campaign.

October 2023

Hosted our first beach day meetup — connection through presence, not promotion.

2024

Paused to reflect and restructure — refining what AVINITI was really meant to be.

June 2025

AVINITI re-launched — with a full site, community events, and purpose-driven challenges now live.

Step Into the Circle

Want to be part of the next chapter?

Join the tribe. Start your journey.

Join Now